2018 marked a pivotal year for Burberry, a year of significant stylistic shifts and the introduction of designs that would go on to define the brand's aesthetic for years to come. This transformation wasn't merely about new fabrics or silhouettes; it was a complete reimagining of the brand's identity, spearheaded by creative director Riccardo Tisci and graphic designer Peter Saville. This collaboration resulted in a new, streamlined logo and the introduction of the instantly recognizable TB monogram, setting the stage for a collection of handbags that blended classic Burberry heritage with a bold, modern sensibility. The year saw the launch of several iconic bags, each reflecting this exciting fusion of old and new. This article delves into the key handbag designs of Burberry's 2018 collection, focusing on the impact of the new branding and the enduring appeal of these pieces.
The most significant change in 2018 was undoubtedly the introduction of the new Burberry logo and the TB monogram. The previous logo, a classic equestrian knight, was replaced with a minimalist, sans-serif font in a honey-colored palette, accented with an orange "T" and a white "B" within the TB monogram. This rebranding, a deliberate move away from overtly traditional British imagery, signaled a modern and sophisticated direction for the brand. This new visual language was immediately integrated into the design of the handbags, becoming a central feature of many of the season's most coveted pieces. The subtle, yet powerful, impact of this new branding on the overall aesthetic of the bags cannot be overstated. It provided a fresh, contemporary feel while still retaining a sense of the brand's rich history. The honey-colored background, a nod to Burberry's heritage, added a touch of warmth and sophistication, while the bold orange and white lettering provided a striking contrast.
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